One of the most critical steps in the delivery and acceptance of an employee education and enrollment campaign is the detailed evaluation of the plan sponsor's demographic and participation utilization statistics. Armed with this information, North Pier collaborates with the sponsor to design the optimal employee education strategy. Ultimately, an employee education and enrollment program is only successful if the information presented is meaningful, understandable and actionable.
All too often, those employees who do not seek guidance do not benefit from educational efforts. We can place focus on these hidden employees who underutilize, misuse, or do not benefit from the plan. Particular segments of the demographic that require special attention such as geographic locations, age groups, low deferral percentages, and inadequate diversification are amongst those targeted. Each year, the effectiveness of these campaigns is measured to ensure success and document progress.